"Sherry delivered on her promise; worked sensitively with our staff; and her report was detailed, clear, and useful in improving teamwork among our various locations." — Dan Halloran, CEO Blackwell’s Book Services

"Sherry did an excellent job of winning the trust of our staff. She maintains a level of objectivity that we all appreciate as she listens to competing concerns and solutions. This has been particularly empowering to staff members who have not always felt that their concerns are heard by organization decision-makers. Sherry’s approach allowed us to focus on the positive aspects of what we do as she teaches us new communication techniques to address how we might improve." — Leslie Foster, President and CEO, The Gathering Place

The CEO waved good-bye to the limousine driver as he walked into his recently acquired plant across the country from headquarters. “So, our CEO lives the high life while we get minimum wage,” employees immediately concluded. Within 24 hours, everyone in the organization had heard about the CEO’s arrogant lifestyle.

The truth was, friends had hired the limo for a new father to transport him from the hospital to work. The CEO had parked his economy rental car in the employee lot, sight unseen, and stopped to ask why the limo was there.

Communication happens and assumptions are made, whether intended or not.

When communication is a priority, and integrated into your strategies, you’re more in control. You can quickly deal with rumors, misunderstandings, turf and trust issues, and other roadblocks to productivity.

Often, it’s difficult for organizations to understand how communications are furthering or impeding people, processes, and performance. That’s where we can help. Evergreen Communication delivers focused communication programs that stabilize and mobilize organizations in transition.

Communications’ ROI

The Watson Wyatt Worldwide 2003/2004 study showed that companies with the most effective communications see:

  • 29.4% increase in market value associated with effective communication
  • 26% total return to shareholders compared to minus-15% in the worst communicating companies
  • Employee turnover rates up to 50% below the worst communicating companies

You know you have implemented an effective communication program when:  

  • Communications are tied to your business strategy.
  • The executive team communicates consistently, straightforwardly, and on time.
  • Employees have the information they need to do their jobs.
  • There’s opportunity for continuous, honest feedback.
  • Results are measurable.

Benefits of Effective Communication

  • More stable productivity
  • Higher employee retention
  • Greater customer loyalty
  • Better overall performance

Communication Plans

A typical communication plan may include a variety of components, such as: 

  • Initial announcement of change measures
  • Executive/Team communication strategies
  • Communication effectiveness audit
  • Pulse surveys
  • Focus groups
  • Employee information packets
  • Manager/Supervisor Tool Kits
  • Multi-channel communications (intranet, flyers, e-mails, newsletters, etc.)
  • Rumor control
  • Customer contact plans
  • Recognition/celebration programs

© 2007 Evergreen Communication